How does The Build Chain assist Marketing and Digital?

Description:

Taking personal responsibility for own and team performance and provide direction and development to their team. They are responsible for delivering annual revenue and profit margin targets by identifying new business opportunities to increase market share.

Problems Faced:

Developing, enhancing and implementing sales and marketing strategies.

Effectively competing and engaging in the market

Embracing the construction digital shift and adopting new digital solutions to drive efficiency

Instilling a culture of accountability and data driven decision making

Our Solution:

Our reports detail product and geographical demand to drive informed, targeted and engaging marketing campaigns. Knowing their target market and what product to push where allows marketing teams to design marketing strategies to make the most out of their serviceable area.

With The Build Chain platform suppliers can compete with their local, regional and national markets on a level playing field without the need for large digital advertising spends. Our process puts suppliers in-front of contractors with every quote they send back and allows merchants to compete based upon the value in which they provide. Our virtual expo feature gives marketing teams the opportunity to engage with and advertise directly to their contractors using our dashboard.

Our digital platform brings the overly complex and time-consuming procurement process in to the 21st century and addresses the issues of the information intensive construction industry. We provide a streamlined solution that instantly matches Contractors and Suppliers and stores all information and correspondence in an all-in-one place dashboard - producing efficiency gains for both parties.

With our reports the digital team can put data driven insights at the heart of all decision-making processes to guide development plans. Using reports to evaluate and appraise team and branch performance by setting KPIs can embed accountability into a company and shape the company's output.